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Maersk Resurrects Historic SeaLand Shipping Service

March 22, 2015 12:05 am Published by

Relaunch in January 2015, SeaLand – a pioneer of containerized cargo, has a long and distinguished history in the Americas.

The SeaLand name resonates with the whole Caribbean area … When you say you’re from SeaLand, everyone knows who you are.- Chief Executive of SeaLand

Rooted in the 1950s Sea-Land Service began doing business in April 1960. In 1999, the Maersk Line parent company – A.P. Moller-Maersk Group, acquired the company, and named it Maersk SeaLand until 2005; when the SeaLand name was officially retired.

Focusing on The Americas

With most of the trade around the Americas involving smaller shipping vessels and shorter transit times "you need flexibility on routes where you’re serving smaller customers," says Richard Wainio, a maritime consultant and former director of the Port of Tampa

As well, shipping clients in this region (Americas) often require same-day responses to queries, which is difficult to provide when Maersk company headquarters are in another time zone, with a time difference of 6 to 10 hours. So on January 1st, 2015 Maersk spun off its intra-Americas trade into a separate company, resurrected the historic SeaLand name, and began running the shipping line from a new headquarters in Miramar.

Taking a New Approach

SeaLand has 240 employees and advertises itself as "bringing personal connection to the Americas." In trying to sell its customer-focused approach the company says "No customer is too small, every box matters."

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